Portraying jewelry as art is successful photography
- Joyce K. Reynolds, jewelry artist and designer of JKR Jewels Collections
When I arrived at George’s studio, I knew he could capture the beauty of my jewelry. That he could adequately portray the beauty, glitter and depth of the jewelry with a perfectly-lit tabletop photo. But that wasn’t going to fully convey the quality and creativity of these one-of-a-kind pieces. In short, I didn’t know how we were going to achieve a unique enough photograph to express the ‘wearable art’ aspect of my work. Luckily, George had some very creative suggestions. His idea of using an otherwise bare model with necklace uniquely posed in a totally dramatic and creative setting met the challenge. Below you see the result in one shot that has become a signature photo that I use for my business cards, on my blog (www.jkrjewels.com) and for public relations releases. It perfectly captures what I want people to know about what I do: that I create gorgeous, one-of-a-kind, evergreen, fashionable and totally wearable art. Thank you, George!