The power of professional photography for boosting community interaction when building online communities for your brand

There are several ways to increase community interaction with your fans and/or community base in your business blog, facebook fan page, Myspace, or any online social media platform to enhance brand awareness.

My case in point is how often I see empty  photo galleries inside of Facebook Company pages and groups.

Benefits of using a professional photographer to help increase community interaction and as a way to boost your social media strategy is to use photos as a:

  • Attention grabber
  • Easy for community members to engage and interact with
  • Increases exposure for your brand
  • Easier and faster to comment on a picture than reading articles
  • Reminds your fans what you do
  • Helps increase facebook fans

The idea is to keep your audience engaged with your business brand. For example, every time you post on your Facebook Page, it will show up in your fan’s news feed AND allow your fan’s friends to see any interaction they’ve had with your brand….thus, providing additional exposure for your brand.

Post regularly on your profile/fan page with new images that may pertain to new:

-information about your business
-announcements
-current offers/promotion
-story campaigns

Give people a reason to visit your page again and again, make it appealing enough that other people will want to become a fan as well. To help you put together these ideas and material, consider me as your commercial photographer.

Below are some stories that ties in with what I’m talking about above:

STORY PHOTOGRAPHY THROUGH MY JOHN DEERE MAILBOXES

“John Deere mailboxes” are common with farmers who use John Deere. They have many ways of expressing their passions and interest. This passion manifest itself in many ways, but most are not linked to the U.S. Postal Service. As with any passion the people I have met have spent hours on their projects and show considerable talent and craftsmanship. My mailbox project took me from East to West and from Saskatchewan to New Mexico. I saw mailboxes that were welded, glued, nailed. stacked, cast, bent, cutout, molded, screwed together and painted. And the COOL part is …… I got to hear all of the stories!

The pictures resulted in calendars where dealers actually pay money for these calendars to give away to their customers.

Contributed by: Valeska I. Jacques, search engine marketing and online social media expert

Title: The power of using a professional photographer for boosting community interaction when building online communities for your brand.

Comments
117 Responses to “The power of professional photography for boosting community interaction when building online communities for your brand”
  1. Janis Ehlers says:

    These are fantastic tips. We often see missed opportunities by DIY community personnel who are so busy managing an event; they hardly have time to concentrate on good photos.

  2. I hope you will keep updating your content constantly as you have one dedicated reader here.

  3. Great information! I’ve been looking for something like this for a while now. Thanks!

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